Occhio - From the consumer’s point of view...

What makes someone spontaneously go into a shop and buy something?Is it the appearance, the price, the box, the colour, the design, the size, the need? The design of the small coffee table Occhio started from the “other end” - with the question; why do you buy? The result is not a revolution nor an innovation yet a very useful, easy to place, multipurpose tray/coffee table that comes in various patterns and colours in a beautiful flat box, knock-down to a good price. Design: Fredrik Mattson & Stefan Borselius for Blå Station.